About us


With almost 25 years’ experience in Belgium and since January 2024 in the Netherlands we can fairly say that we are a respected event organiser for third parties. Whether you are organising an event, fair or conference, thanks to our expertise we help you achieve, or even exceed, the desired result! 

In addition, we offer a professional service for association management: from the daily management of the secretariat of your federation to attracting sponsors, contact with members, PR and marketing campaigns and strategic advice.  


We fully engage in a personal and results-oriented approach. Our trilingual team submerges itself in your sector. Many clients entrust us with managing major projects from A to Z, including marketing, commercial aspects – such as the sale of booths – and logistical support. But more specific ‘à la carte’ offers remain an option.

Are you looking for a partner for your federation, event, conference or fair? We are happy to take on your project! Discover our various services here. 


Why us?


Advanced Fair has over 25 years’ experience in association management and in organising fairs, conferences and events. Our knowledge and knowhow are at your full disposal. We build up a long-term relationship with our clients where we always aim for maximum quality and results.


All our actions are tailored to the client’s needs and budget. Regardless of the location, sector or timing, we will adapt to your wishes and the requirements of your project. We measure our added value from the success of our clients.


Strategically located in Brussels, the heart of Europe, and with a central base in the Netherlands, we not only serve the Benelux market, but go as far as Barcelona, London, Berlin and beyond.

Our team

Dorien Debbaut

Events, Content & PR

Frédéric François

Managing Partner

Gabrielle Vermeulen

Events, Content & PR

Veronique Degreef-Foveaux

Team Manager - Events & Association Management

Pieter Simons

Managing Partner

Kirsten Van Pee

Managing Partner

Frédéric Devos

Strategical Expert - Managing Partner

A group synergy

The event agency Advanced Fair is part of a bigger group which also comprises of a communications agency: Two cents. Dynamic and proactive, Two cents offers strategic solutions to numerous companies. Its specialties are press relations, digital marketing, social media management, copywriting, media buying, influencer marketing and corporate and strategic communication. Together, they offer a complementary range of services, accompanying clients all along their communication trajectory.

Ready to take the step?

Do not hesitate to contact us if you have a question or if you would like to receive an offer!