ASSOCIATION MANAGEMENT

CLIENT

Eurasco, European Federation of Agricultural Exhibitions and Show Organisers

CHALLENGE - REVIVING A EUROPEAN NETWORK

Two years ago, Advanced Fair took on an ambitious challenge: managing the Secretariat of Eurasco, the European Federation of Agricultural Exhibitions and Show Organisers. What started as a coordination mission quickly turned into something greater — a complete revival of the organization. 

Today, Eurasco is once again a dynamic, connected, and forward-looking network, bringing together 25 leading European fair organizers, responsible for 50 major agricultural events that welcome over 3 million visitors and 15,000 exhibitors each year. 

OUR APPROACH - MODERNIZE A HISTORIC FEDERATION

When Advanced Fair stepped in, the goal was clear: restructure, reactivate, and reconnect. We streamlined operations, reestablished clear communication lines between members, and reignited the sense of community that is essential to such a pan-European organization.

Through renewed energy and structure, Eurasco has reclaimed its role as a key player in the professionalization and innovation of agricultural trade shows. Together with its President, Anne-Marie Quéméner (SPACE, Rennes), and a committed board, we’ve helped restore its visibility, impact, and relevance.

Beyond the operational revival, our team focused on stimulating engagement and knowledge sharing among members. We organized a series of online meetings around high-impact topics such as

• - (Pre-)booking strategies,

• - Use of AI in trade fair planning, and

• - Intelligent logistics for large-scale events.

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These sessions became key moments of inspiration and benchmarking for members —helping them stay ahead of industry trends while creating space for meaningful exchange.

Our work also supports Eurasco’s strategic pillars: sustainability, digitalization, and sales/marketing excellence. From coordinating the integration of virtual reality showcases to launching AI-driven matchmaking tools, we’ve helped transform ambitious ideas into reality.

Beyond technology, Eurasco is taking real steps toward sustainable event planning — including an ongoing collaboration with an environmental consultancy to create new green event metrics.

THE RESULT - A NETWORK THAT'S TRULY ALIVE AGAIN

Thanks to new tools, renewed structure, and engaging member content, Eurasco is once again a vibrant professional network. At Advanced Fair, we’re proud to have played a key role in bringing it back to life — and even prouder to support its ongoing journey toward innovation and sustainability.

In need of support for your federation or company ? Do not hesitate to contact us !