WELCOMING & REGISTRATION

CLIENT

Paper Show, the professional trade fair for paper goods, office supplies, school supplies, hobby materials, gift cards,... 

CHALLENGE

Paper Show was looking for a reliable partner to manage the registration process and the welcoming of the fair in a professional manner. Due to the high expectations of exhibitors and visitors, there was a need for an efficient visitor experience, supported by a user-friendly platform and smooth operations.  

OUR APPROACH

We started with an in-depth briefing with the client to map out their needs and expectations. Based on that, we conducted a targeted search for the right partners for the different aspects of the project. After that we managed the entire process: from preparation and execution to evaluation and reporting.  

  

We provided: 

1. A tailor-made registration platform: 

Fully aligned with the house style and logo of Paper Show. The platform was developed through several feedback rounds, with attention to the visitors and exhibitor sections. All texts were carefully proofread and translated where necessary 

2. Briefing and guidance of hostesses: 

To ensure a professional welcome, we assembled a team of hostesses that we prepared. They received a clear manual with instructions on the scanning process and practical procedures at the entrances.  

3. Clear and targeted email communication: 

These emails were automatically sent via the registration platform, tailored to the audience.   

4. Live reporting of visitor numbers: 

Thanks to a real-time dashboard, the organization could closely mentor the number of visitors.  

5. In-depth analysis of visitors' data after the event: 

All data was processed into a clear report, containing relevant insights the client can use for future editions. 

THE RESULT

Milwaukee's Innovation Tour 2024 in Brussels was a great success. Participants, divided into groups according to their Account Manager, attended captivating workshops around three key themes, delving deep into Milwaukee's vision of efficiency, sustainability and safety. Each evening concluded with a warm dinner, providing an ideal setting for exchanging ideas and strengthening ties between customers and distributors.

Thanks to rigorous organization, creative communication and a resolutely customer-oriented approach, Milwaukee made a lasting impression on its guests. 

Would you like to hold such a memorable event for your company? Do not hesitate to contact us ! 

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