CONGRESS & EXHIBITION MANAGEMENT

CLIENT

The Belgian Society of Cardiology (BSC) brings together key players in the cardiovascular sector each year, including cardiologists, scientists, nurses, paramedics, and pharmaceutical companies. 

CHALLENGE

The Belgian Society of Cardiology was looking for a reliable partner to organize its annual congress, one of the most important events in Belgium’s cardiovascular sector. The goal: to benefit from end-to-end logistical coordination for a high-level cardiology event, that welcomes nearly 800 participants each year at Brussels Expo.  

The brief focused on smooth event management, strong visibility for exhibitors, and top-tier hospitality for both speakers and visitors, all within a setting that meets the expectations of the medical sector.  

OUR APPROACH

From the first planning phase, we assist the BSC in designing and organizing the congress: from spatial planning and visitor flow to partner integration and creating an environment that fosters scientific exchange. 

Based on this foundation, we take over the entire logistics: managing registration and ticketing, coordinating hostesses, organizing catering services, and overseeing on-site signage … Special attention is paid to audiovisual coordination, a key aspect of the event. This includes managing control rooms in each conference room, providing technical support for speakers, handling presentation flow, and providing continuous supervision to ensure smooth, uninterrupted sessions.  

Two temporary conference rooms are conceptualized and custom-built within the venue in close collaboration with the client. From space layout to optimizing acoustics and seating comfort, every detail is carefully planned to create ideal conditions for the scientific sessions.  

Simultaneously, we manage the entire Exhibitor Area: around thirty companies from the pharmaceutical or medical sector set up their stands. From stand allocation to coordination, as well as personalized exhibitor follow-up, we ensure a smooth and professional experience for all partners.  

Finally, to further relieve our client, we take care of the travel arrangements for international speakers: including flight or train bookings, accommodations, transfers, and on-site reception.  

THE RESULT

Over four editions, the BSC congress has become a benchmark event, praised for its impeccable organization and high-quality setting. Every year, it provides a dynamic and functional platform for exchanges between experts, researchers, businesses and healthcare professionals. 

KEY NUMBERS