PRESS EVENT

CLIENT

Two cents,  a communications and PR agency mainly active in the construction and lifestyle sector

CHALLENGE

Our sister company Two cents has been organising a unique press event for clients from the construction and residential sectors for four years. The challenge? To create an original, convivial and unique concept that brings journalists and clients together in an informal way. No classic trade fair set-up, but an atmospheric networking event where content, experience and aesthetics come together.

OUR APPROACH

Together with Two cents, we developed the Gallery Days concept - an event that highlights the latest innovations from the construction and interior design sector, but in a surprising way.  

Each exhibitor shows just a fragment, a close-up or a detail of its product, as if it were a work of art. In this way, we spark the curiosity of those present and invite them to engage in conversation. Journalists and brands discover the latest trends while being immersed in a setting reminiscent of a real art vernissage, with a walking dinner.  

To make the networking moment vivid and surprising, we also provide original animations each time to stimulate the senses and get the conversations going. In previous editions, for instance, guests could enjoy a live cartoonist, a fragrance specialist who created interior scents and a cocktail artist who created unique drinks on the spot.  

For each edition, we look for a location that perfectly suits the theme and look of the event: from a renovated factory to a modern gallery space. Everything is worked out to perfection - from invitations to signage and hospitality. 

THE RESULT

Milwaukee's Innovation Tour 2024 in Brussels was a great success. Participants, divided into groups according to their Account Manager, attended captivating workshops around three key themes, delving deep into Milwaukee's vision of efficiency, sustainability and safety. Each evening concluded with a warm dinner, providing an ideal setting for exchanging ideas and strengthening ties between customers and distributors.

Thanks to rigorous organization, creative communication and a resolutely customer-oriented approach, Milwaukee made a lasting impression on its guests. 

Would you like to hold such a memorable event for your company? Do not hesitate to contact us ! 

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