CORPORATE EVENT - INNOVATION TOUR

CLIENT

Milwaukee

CHALLENGE

To celebrate its centenary, Milwaukee wanted to impress its distributors and end customers in Belgium and the Netherlands with its “Innovation Tour 2024”. Three worlds were at the heart of this experience: World of Efficiency, World of Zero Emission and World of Safety. Milwaukee entrusted Advanced Fair with the mission of designing an unforgettable event and managing all coordination in Belgium. The objective was clear: to create a memorable, perfectly orchestrated experience that reflected the brand's innovation and professionalism. 

OUR APPROACH

The event took place over four evenings at the prestigious Silo in Brussels. We handled :

1. Visual identity and communication

- Creation of a strong visual universe reflecting Milwaukee's values. 

- Drafting of invitations, save-the-dates adapted to different audiences, and a clear, attractive program. 

2. Registration management

- Set up a simple, intuitive registration platform.

- Follow-up of registrations, confirmations and regular updates.

- Welcome and hand out badges to guests on all four evenings.

3. Event coordination 

- Management and monitoring of service providers, including caterer, audiovisual partners and venue logistics.

- Smooth organization of demonstrations and sit-down dinner. 

THE RESULT

Milwaukee's Innovation Tour 2024 in Brussels was a great success. Participants, divided into groups according to their Account Manager, attended captivating workshops around three key themes, delving deep into Milwaukee's vision of efficiency, sustainability and safety. Each evening concluded with a warm dinner, providing an ideal setting for exchanging ideas and strengthening ties between customers and distributors.

Thanks to rigorous organization, creative communication and a resolutely customer-oriented approach, Milwaukee made a lasting impression on its guests. 

Would you like to hold such a memorable event for your company? Do not hesitate to contact us ! 

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